Consumers Are More Likely To Celebrate Brands That Celebrate Women Every Day

I have a friend who told me she doesn’t send her mother Mother’s Day cards. Her mother’s attitude is that a pretty card, although a nice gesture, isn’t a substitute for a year’s worth of appreciation. While I know for a fact that my friend absolutely appreciates her mother, this little anecdote kind of sums up how I feel about the reaction of marketers and brands to International Women’s Day. This March 8 event is intended to celebrate women’s cultural, political, social, and economic achievements and promote gender equality. While International Women’s Day is not a new initiative, it takes on new significance this year, in good part the result of the #MeToo and Time’s Up movements and the increasing.

Source:  YahooNews